Glossary of journalistic terms

Coverlines: The succinct ‘come hither’ information on a magazine cover about what’s inside that makes you desperate to buy that issue

DPS: Double Page Spread i.e. two pages facing each other, containing one feature

Dummy: Sometimes called ‘the book’ – a mock-up of a magazine issue to check all is correct before publication

Flat plan: Literally that, a plan of all a magazine’s pages and how they fall, dictated by how the magazine is put together at the printers (saddle stitched/perfect bound), the amount of advertising in that issue and space required for features.

Head/headline/title: The few attention grabbing words (usually in capitals) at the top of a feature

Lower case: Not capital letters

Proof: A page that needs checking before publication

Pull quote: A short quote taken from a feature and placed in a box in larger type to break up large areas of text

Sell/standfirst/subhead: The two lines or so under the headline that sum up what the reader is about to read and makes them want to read it.

Sidebar: Extra information on the subject a feature is written about – often done as bullet points. Also called an information panel.

Strapline: A running headline, usually along the top or bottom of a page or cover¬

Typeface: The shape, style and size of type being used for text

Upper case: Capital letter

Widow: (see examples above!) A word left on its own at the end of a paragraph, looks ugly and should be dealt with by cutting the line above to take it back or filling the empty line it’s in

 

INDUCTION! INDUCTION!! INDUCTION!!!

URGENT INFORMATION: This is to inform the general public that venue for the 2018 induction ceremony has been changed from the Novella Planet Hotel, Port Novo, Republic of Benin to LTV hall.  The new venue for the induction ceremony of our prestigious and reputable international professional bodies shall be Lagos State Television Combo Hall, Agidingbi, Ikeja, Lagos, Nigeria.  

Time :  12 Noon.     
Date :  May 12th,  2018.  Your presence would be highly appreciated sir/ma.

 

 

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